Web site advertising

The AMA Web site permits placement of advertisements in select sections of the site. This initiative generates revenue that helps support the Web site’s ability to provide high-quality information.

Advertising content and format

Ads on the AMA Web are designed in the well-known banner or skyscraper ad format, appearing either in the left-hand navigation bar or at the bottom of the page. Along with paid ads, AMA house ads are placed on the site to help promote various AMA services and sections of the Web site that are of interest to physicians. The ads on the AMA Web site are directed to physicians.

The pages within the Web site are selected for ad placement based on site traffic, provided that these pages are deemed to be appropriate for advertising by the AMA’s Advertising Review Committee, which comprises staff from key areas within the AMA. Each ad must meet the AMA’s existing guidelines for advertising as posted on the AMA Web site. Advertising does not appear on the AMA Web site’s home page, and "pop-up" ads are not permitted. There will be no pharmaceutical advertisements on the AMA Web site that are directed toward patients.

Privacy

Online advertisements on the AMA’s Web site do not collect any personally identifiable information on individual visitors. The AMA does collect nonmedical aggregate data on visitors, such as time of day and Web browser type. Such information may be shared with advertisers to determine their advertising effectiveness.

Please visit our Privacy Policy for more information.

Placing an Ad on the AMA’s Web Site

For information, ad rates, and inquiries about advertising on the AMA’s Web site, please send an e-mail to amaadrates@ama-assn.org.